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Noor Takaful Launches Digital Savings Plan Using the “Bliss” platform

Noor Takaful, a Dar Al Takaful Company, the UAE’s second largest Islamic insurance entity, has partnered with Abu Dhabi Global Market’s leading technology startup in digital insurance technology solutions and services, Limited, to launch a unique, fully-digital savings plan.

The Bliss Savings plan will offer customers a fully digital experience. From application submission to service, everything can be accessed through a smartphone without the need for paperwork filing, branch visits, or physical agent interactions, realizing the zero-touch economy. 

Through this plan, UAE Nationals and residents can put to rest worries about their financial future for retirement, children’s education, COVID-19 emergency funds, and other long-term financial goals by purchasing one or more Life Takaful Insurance and savings plan with complete control and visibility of their investment and its performance.

“Noor Takaful is committed to delivering protection and peace of mind to every UAE National and every resident. Our partnership with and the launch of Bliss Savings plan on their platform is a testament to that commitment. As industry leaders we strive to innovate and provide the best solutions to ensure our customers’ needs and financial goals are fulfilled”, said Rajesh Sethi, CEO, Dar Al Takaful, the holding company of Noor Takaful.

The app interface is extremely user-friendly and will include unique features such as retail rewards earned through referral. Customers can opt into’s “Burn &Earn” rewards program, where users get rewards for exercising and meeting daily fitness targets.

“ is committed to help consumers solve real problems with digital insurance technologies.  Two big problems facing people are savings and health. By partnering exclusively with Noor Takaful we built a digital channel for the Bliss Savings Plan that is unmatched and fully transparent.  On the health front, through our collaboration with Apple, we offer Wellness cash rewards through exercise, called ‘Burn & Earn.’  We will bring a similar exercise rewards offering to the Android platform that will be available in the market in Quarter 1 of 2021, said Fadi Jawdat Al-Hindi, CEO & Founder Limited.

Key benefits of the savings plan include:


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