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Alfardan Premier Motors Provides Land Rover LR4 Support Vehicles to Red Bull KTM Factory Rally Team

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Red Bull KTM Factory racing

Doha, Qatar, 22 April 2014, Alfardan Premier Motors is excited to announce its support of the Red Bull KTM Factory Rally team at the second round of the FIM Cross Country Rallies World Championship at the Sealine Cross-Country Rally in Qatar which begins on the 21st of April at the Losail Circuit.

Alfardan Premier Motors Co., the exclusive importer of Land Rover in Qatar, is excited to be in partnership with the KTM squad in their quest for rally victory. Over five days, factory racers headed by team stalwart and this year’s Dakar winner Marc Coma, will compete over 1,900km on their rally motorcycles. The race includes a variety of sandy and rocky terrain that requires precise navigational skills including a daunting 411km section on day three.

A vital part of logistics for the team is the support vehicles that will navigate alongside the rally to offer help to the riders at certain parts of the race. Alfardan Premier Motors has provided two highly capable and versatile Land Rover LR4 SUVs which will assist the team to safely navigate the rugged terrain to reach its riders.

General Manager for Alfardan Premier Motors, Rabih Ataya, said: “This is a very challenging race for both the riders and the support team. The ability to navigate precisely is key so we are proud to be able to assist them with our very efficient and reliable Land Rover LR4 SUVs. We look forward to continue this partnership and support the rallies in the future.”

The team boasts a talented array of racers with four-time Dakar Rally winner Coma, up and coming youngster Sam Sunderland, this year’s Dakar runner-up Jordi Viladoms and Ruben Faria who will contest their Red Bull KTM 450 Factory Rally machines. Coma won this rally last year and will be keen to repeat the performance once again this year.

Red Bull KTM Rally Team Manager Alex Doringer said: We are very pleased to have this new relationship with Alfardan Premier Motors for the Qatar round of the Cross Country Rallies World Championship, as the incredibly robust Land Rover LR4 vehicles supplied for the race will play a pivotal role in our strategy. We are lucky enough to have the very best vehicles at our fingertips, which takes a lot of stress away from the team, so we can concentrate on the race. We are very grateful for this and we hope over time that this relationship can grow. This new deal is also thanks to the strong relationship we have had with Land Rover Europe, whom have helped us gain access to these fantastic vehicles that play such a vital part in our racing program.”


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