Luxury Briefing, an international brand synonymous with the world of high fashion and luxury announces its presence in Dubai Design District. For over 25 years, the company has been recognised for its authoritative source of market intelligence, trend spotting, and expert advice across all sectors of the US$1.5 trillion luxury industry. With a strong network of global industry leaders, and a focus on innovation and entrepreneurship, Luxury Briefing will bring its expertise, educational opportunities, and exclusive events to Dubai.
Luxury Briefing was founded in London in 1996 by designer James Ogilvy, great-grandson of King George V and cousin of Queen Elizabeth II. The idea was born during Ogilvy’s time at St. Andrews University where he met Julia Rawlinson – daughter of the vice-chairman of the merchant bank Morgan Grenfell. In 20 years, the business has elevated from a subscription-based newsletter to keep CEOs informed and connected to a pre-eminent global source for intelligence and innovation in luxury. Since James Ogilvy sold out in 2009, the business has been continuously progressing and expanding. Luxury Briefing Awards, acclaimed as the ‘Oscars of the luxury industry’ will premiere in Dubai in 2023, following 20 successful years in London.
Nigel Fulcher, CEO of Luxury Briefing says that ‘the luxury sector growth in the region is driven by spend repatriation, female empowerment, and boiling retail landscape, catalysed by rising affluence levels. These developments would require companies to implement new technologies, as the audiences are more demanding and sophisticated. Brand communications are also changing from just prestige-driven into something more meaningful. In today’s world, consumers care about corporate values, customer engagement, and live actions, and that is the area of Luxury Briefing’s strong expertise’.
Luxury Briefing has developed a range of tech products customized towards the luxury sector, based on in-depth knowledge of the industry, and its recent disruptions and challenges. These innovations are being developed by Luxetech – a specialised company created to help luxury benefit from emerging Web 3.0 and decentralization opportunities, endorsed by Innovate in Britain. They include real-world and virtual retail concepts, authenticity provenance of products and supply chains, and a variety of solutions in decentralised finance for luxury retailers on a global scale.
The company has received high praise from industry leaders, including Leonard Lauder, Chairman of Estee Lauder, who has referenced Luxury Briefing as an ‘indispensable publication’. Dame Natalie Massenet, founder of Net-a-Porter has also referenced the company as ‘visionary in its focus − looking at the luxury sector from many fresh perspectives including the insights of start-ups, the wisdom of established players and the prophecies of cool hunters’. The corporate subscribers’ list includes LVMH, Ralph Lauren, and Aston Martin, to name a few.