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The DED facilitates NRTC Fresh and InstaShop collaboration

The Department of Economic Development (DED) in Dubai has announced an alliance between NRTC Fresh and InstaShop to enable consumers to receive same-day deliveries of fresh products.

The initiative comes in response to the growing demand for food and consumables ordered online as well as to meet the growing demand for the convenient purchase of fresh fruits and vegetables.

As part of the agreement, customers can buy a large selection of high-quality fresh vegetables and fruits from NRC Fresh on the InstaShop platform from noon until midnight. Pre-payment will be available online via the application to ensure the safety of customers and delivery agents.

“We’re delighted to coordinate the partnership between NRTC Fresh and InstaShop, which supports the need to stay at home and maintain social distancing as citizens and residents increasingly use smart applications to order their daily requirements of fresh fruits and vegetables. The use of online platforms support the precautionary measures in the fight against COVID-19,” says Omar AlMeheiri, Director of Follow-up and Development in the Business Registration & Licensing sector in DED. 

Mohammad Nassar, CEO of NRTC Group, said: “When it comes to online deliveries, the demand for convenience is growing rapidly in the region. Our collaboration with InstaShop will enable us to make use of more delivery drivers to supply more households with fresh produce. With the full support of the DED, we are looking forward to providing as much access to fresh produce across the UAE.”


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