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Bee’ah to Showcase Sustainability and Digitalisation Initiatives at WFES and EcoWASTE

Bee’ah, the Middle East’s pioneer in sustainable quality of life, will showcase its cutting-edge initiatives that are paving the way for smart, sustainable cities at World Future Energy Summit (WFES) 2020 and best-in-practice waste management at EcoWASTE Exhibition & Forum 2020.

As a proven homegrown success founded on the twin pillars of digitalisation and sustainability, Bee’ah will highlight its role as a pioneer in the innovation waste management practices, clean energy, digitalisation and green mobility.

Commenting on the participation of Bee’ah at WFES, HE Khaled Al Huraimel, Group CEO of Bee’ah, said, “At Bee’ah, we strongly believe that sustainability and digitalisation will form the foundation for future-ready economies and have since embraced this across our portfolio of operations. Our projects with like-minded entities such as Crescent Enterprises and Masdar have the potential to dramatically reduce emissions and environmental damage on our planet, as well as support the UAE in meeting its clean energy and waste diversion goals. We look forward to interacting with fellow thought-leaders on trends that will transform cities into sustainable communities, improving quality of life for all in line with our own focus and mission.”

Visitors to the Bee’ah stand at WFES will see details of two of Bee’ah’s joint venture entities in the sustainability sector – Emirates Waste to Energy and ION. Emirates Waste to Energy will present updates on the UAE’s first waste-to-energy plant that is scheduled for completion in 2021 and developed in partnership with Masdar. The 30 MW facility will process more than 37.5 tonnes of municipal solid waste (MSW) per hour to generate electricity sustainably and divert more than 300,000 tonnes of municipal waste away from landfills every year. The project is a highly significant waste management solution that will help Sharjah meet its zero-waste-to-landfill goals by 2021. For ION, the joint venture between Bee’ah and Crescent Enterprises aimed at developing accessible and green transport solutions, will reveal the next stage of its operations as the region’s first commercial sustainable transport company.

Bee’ah’s new headquarters, designed by Zaha Hadid Architects and a new beacon of sustainability in the region, will also be on display at WFES as a model of revolutionary green buildings designed for the region.

At EcoWASTE, Bee’ah will demonstrate its capabilities in integrated waste management by showcasing WastePro+, a technological solution for waste management that spans collection points through to waste sorting facilities. The resulting real-time data collected optimises collection times, reduces vehicle and fuel usage, emissions and man hours, thus dramatically improving efficiency. Bee’ah will also introduce B&A Industrial, a joint venture with Italian company Ambienthesis, which covers the entire value chain in the integrated management of industrial waste.

In addition, Bee’ahs Public Cleansing and Waste Collection Division Managing Director, Rafael Sanjurjo Lopez, will be participating in the EcoWASTE 2020 Rethinking Waste Management for Landfill Diversion panel discussion. He will share insights on Bee’ah’s expertise and achievement of one of the highest waste diversion rates in the Middle East. Waste management is a critical issue for a region where the gross urban waste generation quantity has exceeded 150 million tonnes per annum, and Bee’ah is at the forefront of addressing the landfill challenges faced by governments in the Middle East.


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