Orzu Hospitality Group enters the UAE market with first concept to open at The Pointe
Orzu Hospitality Group has announced its launch in the UAE, as it outlines its strategic roll-out plan for the months ahead.
With three venues scheduled to open by Q1 2021, all located at The Pointe, Palm Jumeirah, and seven further launches scheduled throughout 2021 within the UAE, the group is headed by Mirzo Hafizov, who has previously worked with Jumeirah Group and the Bulldozer Group, among other brands.
The first concept to open will be Bramble, a cocktail lounge inspired by the drink of the same name and a tribute to Mirzo’s former mentor back in London. The beverage menu has been developed by the Group’s creative director, Petyo Kelerdjiev, who has worked at UAE venues including Amazonico and La Cantine du Faubourg.
Bramble’s launch will be quickly followed by ZOR, a concept designed to celebrate the cuisine and heritage of Uzbekistan. Located on the Silk Road, Uzbek cuisine reflects the vibrant history of the region, and the centuries-old exchange of goods, culture and ideas with its neighbors.
And so, the menu features an expansive array of recipes that have been passed down through the generations, with a main focus on grilled meats and fresh plov, among other authentic Uzbekistani dishes. The split-level venue features two licensed, expansive terraces directly overlooking The Palm Fountains; recently beating the existing record for the world’s largest.
The third opening will be AKA, an elite, late-night lounge reflecting the seductive glamour and edgy spontaneity of Tokyo in the 1980s. Entertainment will be provided renowned artists who are masters in delivering immersive culinary theatre and memorable artistic experiences.
Hafizov comments, “I have a long-held, deep-rooted passion for the art of hospitality and a specific love of the culinary industry in the UAE, with its exciting, diverse range of cultural influences. It is also home to many talented chefs and hospitality experts. As such, I’m pleased to announce the launch of Orzu Hospitality Group and the imminent opening of three new venues, which I hope will be welcomed as a positive addition to the existing scene. As with the name of the company, Orzu, which means ‘dream’ in Uzbek, it is my hope to inspire and delight all our future guests.”
Bramble is located within the Food District, at The Pointe, Palm Jumeirah. It will open its doors mid-November.