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The Hotel Show Dubai returns in May 2021

The Hotel Show Dubai has announced its return, live and in-person, from May 31 until June 2, 2021 at the Dubai World Trade Centre.

Under this year’s theme, ‘Redefining Hospitality’, The Show offers industry professionals in the Middle East a platform from which to source, connect and learn about critical topics over the course of three days.

A notable feature of The Hotel Show will be HITEC Dubai, the world’s largest and oldest technology exposition and conference brand, organised by Hospitality Financial and Technology Professionals (HFTP). HITEC Dubai will bring together the brightest minds and technologies from around the globe to one place. At The Hotel Show, findings from HITEC Dubai will allow operators to serve guests better and maximise guest loyalty.

The vision for 2021 is to present attendees with a forum for addressing the most relevant challenges and needs in the Middle East, with a particular focus on emerging technology trends. HITEC Dubai will give Middle Eastern buyers, currently valued at over $75 billion, access to the latest systems and products that are breaking new ground.

Frank Wolfe, CAE, FIH, HFTP CEO says: “The global hospitality industry is on a fast-path toward recovering from the impacts of the past year and hospitality technology solutions are integral to the strategies for welcoming back guests and filling rooms.”

Jasmeet Bakshi, Group Event Director of The Hotel Show (dmg events) adds: “We’re delighted that The Hotel Show Dubai will make its return after the challenges of 2020. The latest technology advancements are a vital tool in helping the industry get back on its feet after an incredibly testing time and we are very much looking forward to showcasing the latest innovations to our valued colleagues.”

The Hotel Show Dubai attracts suppliers of products, technology and services that cater to the GCC’s hospitality sector across interiors, lighting and design, technology, security, kitchen and laundry and more.


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