UTC commemorates its 50th anniversary with a renovated Abu Dhabi showroom and the Design ME Award.
Universal Trading Company (UTC), a name that has become synonymous with high-quality home and kitchen appliances, is celebrating its 50th anniversary in the region in 2023.
UTC is the exclusive UAE distributor of world-renowned home and kitchen brands such as Nolte Küchen, AEG, IGNIS, and Turbo Air, among others and has been supplying European kitchens and appliances to large-scale residential and retail projects and direct consumers such as Tilal Al Ghaf project Harmony 1, 2 and 3.
A testament to its commitment to excellence is the renovation of its famed Abu Dhabi showroom, which also received the award for Best Independent Kitchen Showroom in Dubai at the Design ME Awards 2022. Organised by Design Middle East, a magazine that brings together a carefully curated selection of architecture and interiors from the Gulf, Levant, and beyond, the Design Middle East Awards celebrates the creative best and foremost from the region’s design and architecture industry.
Located on the prime street of the capital, UTC’s showroom in Abu Dhabi is a 288sqm. space that showcases five kitchen displays, with a full range of home and kitchen appliances from UTC’s portfolio of premium European brands.
The showroom recently held its grand launch, which was attended by Katja Decker, Head of Press and Economic Affairs of the German Embassy Abu Dhabi, notable members of the media, movers and shakers of the industry such as Lana Kaati from UAE Moms Group and Nisrine Harfnoon, a renowned interior designer.
Aside from touring the expansive showroom, guests were able to watch cooking demonstrations by renowned Chef Amna Al Hashemi, founder of Mitts & Trays Café Restaurant and Another One Catering, and sample her delectable culinary creations at the event.
UTC’s showroom in Abu Dhabi brings to life the company’s commitment towards providing companies and homeowners with the highest standards of kitchen concepts, technology and designs. Its kitchen displays highlight a range of finishes, styles, materials and colours, allowing customers to envision their ideal space based on their different needs. From rustic to ultra-modern, from a bachelor’s pad to a mom’s dream kitchen, UTC’s showroom offers design inspiration and practical solutions to spark creativity and joy in all types of people. Among the brands on display at the showroom are Nolte Küchen’s 100% made in Germany Kitchen and Spa Cabinets, AEG and IGNIS appliances and Turbo Air cooker hoods.
UTC is also the exclusive distributor of Nolte Küchen, with a partnership that has been growing strong for 15 years. With over 90 years of experience in the industry, Nolte Küchen has won the hearts of consumers after being voted Germany’s most popular kitchen brand for three consecutive years and produces over 1,500 kitchens per day. With its commitment to innovation and sustainability, Nolte Küchen is the only kitchen and furniture manufacturer that currently holds two of the world’s most important environmental certificates – PEFC (Programme for the Endorsement of Forest Certification Schemes) and FSC (Forest Stewardship Council).
“We are very excited to be celebrating 50 years in the industry, five decades of providing homeowners and companies with European brands of the highest quality that will allow them to realise their creative vision for their spaces and at the same time, improve their quality of life as well. We are very grateful for the trust of our loyal customers and we look forward to bringing you more smart, innovative solutions in our latest showroom, accompanied with the unfailing care and customer service that UTC is known for,” said Ziad Abdel Nour, general manager of Universal Trading Company