Cassina, a high-end Italian design brand, has opened its first store in the UAE. The space is more than 750sqmin size and is housed within a villa in one of the most coveted locations on Jumeirah Street.
The store’s two floors and stunning roof top feature the best of Cassina’s creations, fully honouring its values of authenticity, quality, innovation and production excellence. As a brand that has been designing the future of interiors for almost 100 years, this opening marks a milestone in Cassina’s timeline as it gears up to impact the regional architecture and design industry. “We are very proud to open our first Cassina Store in Dubai in collaboration with Vivium Holding. The United Arab Emirates represent an incredible opportunity for Cassina where there is a refined clientele who has interest in high-end, authentic design and appreciates our commitment to excellence.” Luca Fuso, CEO of Cassina.
Vivium Holding, the company behind Cassina’s maiden store in the UAE, is a global entity with a luxury portfolio of companies specialized in Art & Design, Real Estate and Technology. Elaborating on Vivium Holding’s vision for Cassina in the UAE, Founder and CEO Elie Khouri said, “Our partnership (with Cassina) is built on our shared foundational values of quality and excellence. Dubai as the region’s design capital, is a befitting home for Cassina’s new store and we are delighted to unveil this refined space, filled with inspiration and finely crafted masterpieces that will elevate the interiors in our region.”