January 28, 2023

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Bloomingdale’s Home Announces The Launch Of The White Company

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Bloomingdale’s Home is a one-stop-shop for all home decor and design. From furniture and bedding to kitchenware and home accessories, offering a wide range of products to help create a beautiful and functional living space. The brand motions a variety of styles at different price points fulfilling any flavor. Featuring high-quality products from top brands and exclusive collections, Bloomingdale’s Home makes it easy to design and create the perfect home. Online purchases are also available with options of in-store pickups or home deliveries.

Bloomingdale’s Home is delighted to announce the launch of The White Company which will be opening on the 30th of January 2023 and will be available online as well. The luxury lifestyle brand will offer

Bloomingdale’s customers a seamless shopping experience both in-store and on site.

Founded over 27 years ago by Chrissie Rucker OBE, The White Company provides supremely stylish, designer-quality yet affordable products – principally in white – for you, your home, and your family. From waking up in blissfully crisp white cotton bed sheets to the feel of the softest robe against your skin or the uplifting scent of fresh herbals and zesty citruses in a favoured candle. The brand believes in precious moments of uncomplicated happiness. They travel the globe, in search of the very best materials: the softest cashmere, the purest silk, the finest linen and durable wood.

Sleep has long been a pillar of The White Company offer and in this age of constant connectivity, creating a calm, beautiful bedroom retreat is vital. Styling your bed beautifully with hotel quality bedlinens, bedspread, throw and cushions will transform the way the room looks and how you feel, a true haven.

You’ll look forward to bedtime with sophisticated robes in cotton, cashmere and silk, snuggly and soft pyjamas, and nightdresses. Just add the softest faux-fur slippers and a smooth silk eye mask to enhance your wind-down routine.

The White Company will house an unrivalled selection of home scenting and self-treats spanning best- selling fragrance lines such as Flowers (the brands first launch), Lime & Bay, Sea Salt, and Seychelles. Available in signature, tea-light, votive, and beautiful botanical candles sizes. Complementary lines included bath soaks, body balms and Spa collection.

And to complete this luxury lifestyle offer picture frames in Mother of Pearl and silver, ceramic and glass vases and a wide selection of home accessories such as raffia trays and storage baskets, leather trinket cases and jewellery boxes and luxury bathroom accessories.

Chrissie Rucker founder of The White Company has also written two coffee table books which will be in- store. For The Love of White – the bestselling UK interior design book of 2020 and the newly launched The Art of Living with White.

The White Company’s products are sumptuously high-quality, and made to be well-loved, long-lasting, and used every day. The company specializes in supplying a blank canvas for stylish living. The concept is both effortless and timeless giving customers constant inspiration. The brand is devoted to the details, the quality of products, and the stories behind them – carefully curating beautiful pieces for the customers’ homes and families. They believe in quiet luxury that customers can appreciate every day, not just for special occasions.

Bloomingdale’s Home is delighted to bring this luxury lifestyle brand to Dubai, providing customers with the opportunity to enhance their home and daily life with The White Company’s signature style. Whether one is looking for the perfect bed sheets, a soft cashmere jumper, or a stylish statement piece, all can be found at The White Company.

The White Company at Bloomingdale’s Home will launch on 30th January 2023 and will also be available on

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