Emaar Hospitality Group, the hospitality and leisure subsidiary of global property developer Emaar Properties PJSC, is highlighting its strategic initiatives to support Dubai’s Tourism Vision 2020 to welcome more than 20 million annual visitors by the turn of the decade at the Arabian Travel Market (ATM) 2014.
At the region’s premier tourism and hospitality exhibition to be held from May 5 to 8, at the Dubai International Convention Centre, the multiple award-winning Emaar Hospitality Group will highlight the two hotel brands it operates – The Address Hotels + Resorts and Vida Hotels and Resorts – which today contribute significantly to Dubai’s tourism sector.
Philippe Zuber, Chief Operating Officer, Emaar Hospitality Group, said: “One of the driving forces of a tourist destination’s continued success is its hospitality offering. As a ‘Made in Dubai’ brand, we have redefined industry standards through The Address Hotels + Resorts and Vida Hotels and Resorts. The expansion of these hotel brands in Dubai will further contribute to the diversity of hotel choices for visitors to Dubai.”
He added: “Alongside the showcase of our hotel projects at ATM 2014, we are also leveraging the industry event to strengthen our international expansion, having already unveiled plans for Address hotels in Egypt, Turkey and Kenya. We will also showcase our Lifestyle Dining business that has a successful track-record in bringing innovative culinary concepts to Dubai. ATM is an important platform for us to build industry partnerships while promoting Dubai as a must-visit tourist destination and underlining the world-class service that we offer at our hotels.”
Marking its sixth year of participation at ATM, the Emaar Hospitality Group pavilion will showcase all properties under The Address brand including: The Address Downtown Dubai, The Address Dubai Mall and The Palace Downtown Dubai – all three in Downtown Dubai; The Address Montgomerie Dubai and The Address Dubai Marina. The Group will also put the spotlight on its international projects: The Address Marassi Golf Resort & Spa, in Egypt; The Address Masai Mara, in Kenya; The Address Residence Emaar Square, Istanbul.
The Group’s new Vida Hotels and Resorts, launched at ATM last year, will also be highlighted with the first property under the brand, Vida Downtown Dubai, catering to the new generation of travellers.
Among the showcase under Emaar’s Lifestyle Dining division are: CUT by Wolfgang Puck, the critically-acclaimed and globally renowned American steakhouse by the award-winning Michelin-star Chef; the newly-expanded Zeta, an outdoor dining and lifestyle experience, both located in The Address Downtown Dubai; At.mosphere, Burj Khalifa, the world’s highest restaurant; Emaar Pavilion Downtown Dubai; The Palace Café; Madeleine Boulangerie & Café; and La Serre Café and Bistro. Emaar is also partnering with world-renowned brand Cipriani, to open its flagship Dubai outlet in Downtown Dubai.
The stand at ATM will feature the stunning Armani Hotel Dubai, the flagship property of the collaboration between Emaar Properties and Giorgio Armani S.p.A. A roster of leisure clubs including Dubai Polo & Equestrian Club, Dubai Marina Yacht Club, and Arabian Ranches Golf Club will also be part of Emaar’s showcase.
With a portfolio of 12 hotels and resorts consisting of over 1,900 rooms, Emaar’s hospitality & leisure business recorded revenues of AED 483 million (US$ 132 million) in the first quarter of 2014. This is 16 per cent higher than the Q1 2013 revenue of AED 417 million (US$ 114 million). The flagship Address Hotels + Resorts reported average occupancy of 92 per cent during the first three months of this year.
Emaar’s entities including The Dubai Mall, the world’s largest shopping and entertainment destination; Burj Khalifa, the world’s tallest building; and Emaar Retail, which operates KidZania®, SEGA Republic, Reel Cinemas, Dubai Aquarium & Underwater Zoo, and Dubai Ice Rink, will also be highlighted at the ATM stand.