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Family tourism to boost hotel revenue

Research released by , SweetBeam, has suggested that luxury hotel stock in Dubai could experience a surge in revenues, buoyed by family tourism, in the run up to 2020.

The research was conducted over a random sample of SweetBeams’s luxury partner hotels in Dubai across a two year period and demonstrated and average balance between the ration of business to leisure guest nights, at 49% vs 51%, respectively.

Of the leisure guests, while just 31% of rooms were booked by families, a staggering 50-60% of the total non-room revenue came from these guests alone.

“Dubai is continuing to be the destination of choice for family holidaymakers, and this year it has never been more prevalent,” said SweetBeam CEO, Troy Simoni. “The Emirate is focusing on attracting 20 million visitors a year by 2020. The openings of exciting family-inspired attractions – such as a safari drive, theme parks, and entertainment parks based on Hollywood and Bollywood movies – mean that a large part of these visitors will from the valuable family segment. In line with Dubai’s 2020 strategy, the next few years will highlight why Dubai is the perfect holiday choice for families”

According to the research the months of March, April and December are most popular in terms of the number of families visiting Dubai.  With ideal weather conditions and a tailored, informative marketing campaign the average family will spend between AED 550 and AED 650 per room, per night on food, beverages, spa and other hotel facilities.

August also sees a high number of family holidaymakers in Dubai, albeit more budget-conscious ones. During this month, families spend on average between AED 250 to AED 300 per night in addition to the cost of the room itself.



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