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valU Consumer Finance Wins “Best Buy-Now Pay-Later” Category

valU Consumer Finance, Egypt’s leading buy-now pay-later consumer financing platform, is proud to announce that, it was recognized as the “Best Buy-Now Pay-Later Platform” at the Leaders in Fintech Awards 2021, hosted by Entrepreneur Middle East of BNCPublishing on 10 June 2021 at Sofitel Dubai The Obelisk. valU was recognized for its outstanding achievements and growth performance, with over 170,000users now registered on the platform and over 400,000 transactions in excess of EGP 2 billion conducted since inception. It has grown over threefold in 2020and 200% year to date in 2021 as of May.

“We are pleased to be named the leading Buy-Now Pay-Later platform in the MENA region by Entrepreneur Middle East, a testament to valU’s ability to capitalize on many growth opportunities, particularly ones that 2020’s lockdowns have offered in the online purchases segment,” commented Walid Hassouna, CEO of the NBFI platform at EFG Hermes. “I am proud of the performance that was strong enough to not only considerably expand valU’s teams, services, and revenues, but also put us in the lead as a unique fintech solutions provider. Our adaptive presence and distinctive market insight are propelling valU forward, and we will continue to uphold standards and operations that fuel the company’s expansion and solidify its market-shaping presence. On a larger scale, the Firm’s non-bank finance services are now more diversified than ever and will regularly aim to provide clients with a service offering that covers all their financial needs.”

With increasing advancements and the growing penetration of digital solutions among diverse consumer bases, the opportunity is now at an all-time high for online financial service provision. Today, providers must explore different solutions that extend financial access to the underserved and unbanked community segments. It has also become essential for them to recognize the importance of comprehensive offerings, and the fact that e-payment tools are one arm of a multifaceted digital finance institution that serves consumer finance. In addition, many more offerings alongside payments present extensive opportunity for the creation of holistic platforms, and regulations are constantly evolving to govern and regulate a transparent and efficient fintech future that protects consumer rights and makes financial inclusion a more tangible reality.           

“Our search for companies that are leaving indelible marks on the MENAfintech ecosystem placed valU at the forefront of solution providers in the region, due to its ability to effectively strategize, plan, and execute changes in response to ever-shifting consumer needs,” said Wissam Younane, CEO of BNCPublishing. “We are glad to present this award to valU in recognition of its contributions to this growing sector and hope that this is but one of its many steps toward increasing financial access and inclusion through digitization across MENA.”

The company’s innovative fintech platform was previously recognized as the “Fintech Innovation of the Year” at Terrapin’s 2019 Seamless Awards, one of the leading annual tech and innovation awards for finance, retail and e-commerce industries. It was also awarded the “Fintech Innovation in Egypt” award atThe European’s Global Banking and Finance Awards 2020, and the “Payments” Award at the E-Commerce Summit 2019.

valU’s contributions to the fintech ecosystem have expanded even further since, with the company seeing a near-triple-fold growth in its revenues y-o-y to EGP 56million in 1Q21. It has continued to grow its e-commerce service offerings in 2021 and is currently introducing its online shopping platform Shop’it, a one-stop shop for multiple purchases from diversified vendors.


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