Qatar Airways to Roll Out New Distribution Capability /NDC/ Initiative
Qatar Airways Group Chief Executive, Akbar Al Baker, today brought a lively debate to the IATA World Passenger Symposium in Hamburg, when interviewed live on stage by BBC correspondent Mr. Rajan Datar.
Speaking with Mr. Datar in front of more than 500 senior attendees from the aviation world, Al Baker shared his own expertise on the passenger experience, when asked of his views on the future of cabin service trends, global alliances and Qatar Airways’ own approach to ensuring the airline maintains its leading edge in hospitality, for which it was recently awarded Best Airline in the World by Skytrax.
Al Baker also disclosed during the interview that Qatar Airways will shortly roll out its own New Distribution Capability (NDC) initiative with Farelogix following a successful pilot programme. “The passenger experience is key when it comes to governing the operations of an airline. In a world of growing choice, travel classes, routes and airline alliances, we must drive forward the overall passenger experience to make journeys as seamless, safe and smooth as possible,” said Mr. Al Baker.
“It is in this same regard that Qatar Airways is pleased to announce its pilot programme with Farelogix, whereby we would now extend this experience to our travel agent partners and intermediaries on the ground. This will enable everyone to experience our airline’s premium products before passengers have even stepped onto a plane.” Aimed at enhancing the capability of communications between airlines, travel agents and intermediaries, the NDC will provide all users with a richer, personalised and dynamic interface, allowing Qatar Airways to showcase its products. Qatar Airways has been actively engaged in the evolution of the IATA NDC programme since it was first introduced in 2012.
Qatar Airways NDC initiative with Farelogix focuses on showcasing the airline’s premium products across all class of cabins, supported by the additional content made available via the NDC standard messaging format. “Working with Qatar Airways on this NDC initiative provides us with a tremendous opportunity to showcase the flexibility, scalability, and speed to market of our proven technology for enabling airline-controlled distribution and merchandising,” says Jim Davidson, President and CEO of Farelogix. “We look forward to seeing the results Qatar Airways will achieve by implementing dynamic offers and taking advantage of personalisation – two core tenets of NDC.” Qatar Airways is one of the fastest growing airlines operating one of the youngest fleets in the world. Now in its 18th year of operations, Qatar Airways has a modern fleet of 166 aircraft flying to 152 key business and leisure destinations across six continents.
Qatar Airways, the national carrier of the State of Qatar, is one of the fastest growing airlines operating one of the youngest fleets in the world. Now in its 18th year of operations, Qatar Airways has a modern fleet of 166 aircraft flying to 152 key business and leisure destinations across six continents. Qatar Airways won Airline of the Year, Best Business Class Airline Seat and Best Airline in the Middle East at the 2015 Skytrax Awards. This is the third time the airline has won the accolade of Airline of the Year.
Qatar Airways is a member of the oneworld global alliance. The award-winning alliance was named the World’s Best Airline Alliance 2015 by Skytrax for the third year running. Qatar Airways was the first Gulf carrier to join global airline alliance, oneworld, enabling its passengers to benefit from more than 1,000 airports in more than 150 countries, with 14,250 daily departures.
Qatar Airways recently launched Oryx One, an enhanced interface for its inflight entertainment system, increasing the number of movies and TV shows on board from 950 to up to 2,000. Passengers flying on Qatar Airways flights served by its B787, A350, A380, A319 and select A330 aircraft can also stay in touch with their friends and family around the world by using the five-star airline’s on-board Wifi and GSM service.
Qatar Airways Cargo, the world’s fifth largest cargo carrier, serves more than 40 exclusive freighter destinations worldwide via its Doha hub and also delivers freight to more than 150 key business and leisure destinations globally on 166 aircraft. The Qatar Airways Cargo fleet now includes six Airbus 330, eight Boeing 777 freighters and one Boeing 747 freighter.
Source: Qatar news agency