Du enters into strategic alliance with Google
Du has announced its strategic partnership with Google to bring the online search engine’s AdWorks advertising programme in the UAE
and help boost the online presence of small and medium enterprises (SMEs) in the country.
“du understands that effective communication, especially online, is vital for small and medium enterprises (SMBs) in today’s challenging business environment. With the intention of making business communications even more effective than ever, Du is pleased to announce its strategic partnership with Google,” du said in a press release.
“Communication is becoming increasingly digital. It is imperative for our SMB customers to maximise this opportunity and make their presence felt where their customers are. Based on our own experience and feedback from our customers, we are proud to announce Business Super 600-G – the newest and an unprecedented Plan of its kind and a must-have tool for SMBs looking for the best value and benefits from their mobile plan,” said Fahad Al Hassawi, Chief Commercial Officer, du.
He added: “Business Super 600-G combines everything that a business needs to effectively and efficiently grow: a solid communications allowance with national and international connectivity, with the incredible power of Google AdWords to help spread awareness through the internet. There are around 12,000 SMBs established in the UAE every year, and we know that the right communication and marketing is essential for every business if it is to achieve success. The Business Super 600-G Plan will enable SMBs to stay ahead of their competition.” Speaking at the launch, Mohammed Mourad, Regional Manager – Gulf, Google, said: “As a Premier SMB Partner, du will provide full-service AdWords account management on behalf of local merchants, from account setup and activation, to ongoing campaign maintenance and optimization. This agreement is designed to build on du’s existing relationships with marketers, particularly small and medium-sized businesses, and encourage them to use online advertising as a cost-effective way to find and target new customers, whether they are just around the corner or across the globe”.
He added, “As a Premier SMB Partner, du’s sales force is equipped to help local businesses efficiently tap into the power and reach of the Google AdWords online advertising platform.”
Source: WAM news Agency