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UAE Based Tech Startups, El Grocer & Play:Date, Join Hands To Enhance Community Offerings

Play:Date, a homegrown interactive mobile application, that helps parents build their child’s social circle, and elGrocer, one of UAE’s favourite grocery delivery apps, have announced a strategic partnership aimed at maximizing community offerings and initiatives in the country.

Giving back to the community is a key component of the collaboration, as both parties end goal is to provide the parent and family community with fun experiences, all wrapped up in a user-friendly manner.

elGrocer and Play:Date will be introducing several activities ranging from monthly discounts on groceries, family-friendly cooking classes, giveaways, and gift hampers being dispatched across UAE homes. Additionally, there will be a strong focus on moms, where a campaign titled “Mummy Heroes”, will spotlight all mothers.

Shamim Kassibawi, Founder & CEO of Play:Date, said, “Our partnership with elGrocer is in line with our ultimate goal to ensure families meet, connect and bond through the app. Raising children has become significantly more time-consuming and costly and thus, we try and ease things for parents by creating a convenient way to build a kids social circle, while providing an affordable experience through vouchers and giveaways. We welcome this strategic collaboration and are extremely excited to kick-off our 2021 activities.

Nader Amiri, Founder and COO of elGrocer, said““elGrocer is all about catering to families. Our aim is to help moms and dads save time while we shop & deliver at the highest quality. Partnering with Play:Date comes as an extension of this mission. The collaboration allows us provide innovative offerings to reach more families in order to help them save time, money and get inspired with recipes, new products, and new services. It also gives us further insights in order to keep improving our offerings for the modern family’s needs.” 

Both Play:Date and elGrocer are available for download on iOS and Android, respectively.


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