OWS Capital Launches Glassie In The Middle East
LA-based start-up Glassie unveiled its personalized mobile screen protectors earlier this year and instantly caught the attention of celebrities such Adriana Lima, Delilah Belle Hamlin, Presley Gerber, Winnie Harlow, and Dubai favourite FaiKhadra amongst many more.
What’s made the Glassie brand popular so quickly is its dual functionality. The protective mobile screen covers feature tempered glass screen protectors as well as a personalized message that disappears once your phone screen lights up.
OWS Capitalchoose Glassie as its first tech collab due to its innovative appeal. Glassie co-founder, model-turned-entrepreneur, Neels Visser’s simplistic, essential yet funky product has immediately become a must-have accessory.
“As I came up with the concept for Glassie, I wanted to find a way to introduce something new and exciting to the consumer electronics industry that has not been done before. Understanding that mobile phones are the most valuable real estate…I wanted to find a way to innovate a user’s connection and experience with their phone,” explains Visser.
Middle Eastern consumers will soon be able to get their own personalized premium glass protector screen covers for US$39.99. Michael Cardone, Director of OWS Capital said: “Personalization is the direction that most brands are going for now. This ability to create a sense of togetherness is what we at OWS Capital love most about it, as it taps into our brand mission of creating a sense of synergy between Middle Eastern and Western cultures, using unique business ventures.”
Watch this space for more cool concepts being introduced in the Middle East by OWS Capital.
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