UAE to drive the region’s theme park market, with spend topping $609 million by 2023
The UAE is boosting the Middle East and Africa as the world’s fastest-growing amusement park market through 2023, with spend topping $609 million by 2023, industry experts announced today.
As the UAE’s indoor and outdoor amusement parks continue to mature and attract millions of global visitors, regional amusement park spend is set to more than double from $266 million in 2018 to $609 million by 2023, according to a recent report by the International Association of Amusement Parks and Attractions (IAAPA).
“The UAE’s numerous amusement parks continue to drive the Middle East and Africa as the world’s fastest-growing theme park market,” says Savitha Bhaskar, COO at Condo Protego, the leading UAE-based IT infrastructure and information management consultancy and solutions provider. “Digital customer services are supporting new levels of staff and guest safety amid the global pandemic.”
Already, most of the UAE’s amusement parks have re-opened or plan to re-open in September, with reduced operating capacity and strict safety for staff and guests.
For example, Dubai Parks and Resorts and IMG Worlds of Adventure in Dubai have health and safety features such as thermal cameras, social distancing, and rides sanitisation. On Yas Island in Abu Dhabi, Ferrari World, Warner Bros. World, and Yas Waterworld are welcoming visitors at 30 percent capacity.
Online, mobile and cloud-based services are seeing strong take-up. Guests at many theme parks can use mobile apps for ticketing, concessions, gift shop purchases, and digital payments to reduce in-person interactions and cash transactions.
Some futurists are also predicting a rise in virtual amusement parks, which can provide an immersive virtual reality experience for guests who cannot visit in-person.