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P&G and Carrefour collaborate to capture consumers’ smiles for campaign

Procter & Gamble (P&G) has partnered with Carrefour to launch the “Stronger Together, 100s of Reasons to Smile” campaign, under which the company is urging consumers to capture candid smiles to help celebrate a return to normal life while following safety measures.

As part of its Stronger Together initiative, P&G has announced activations that offer consumers a chance to win trolleys worth AED 500, when buying P&G products worth AED 50 from any Carrefour hypermarket across Dubai.

Shoppers can also to head to the “100s of Reasons to Smile” booth at Carrefour stores and take a picture with the hashtag #StrongerTogether, which will be featured on a massive “smile collage” representing solidarity and strength to drive a message of positivity and unity.

Phase 1 of the initiative collected over 900 smiles from all over the UAE in August, with a massive collage of smiles to be displayed at Mall of the Emirates from September 22 to 26, 2020.


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