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NESCAFÉ Dolce Gusto launches ultra-compact machine in the Middle East

NESCAFÉ Dolce Gusto has officially launched its automatic ultra-compact Genio S Plus coffee machine in Saudi Arabia, the United Arab Emirates, Kuwait, Jordan, Bahrain and Oman.

In addition to creating professional coffees at home, consumers can now customise their drink with the intuitive LED control ring, by selecting the level of intensity and opt for the espresso boost feature for a more intense cup of coffee.

“Genio S Plus is crafted for consumers who are looking for a powerful and stylish yet affordable coffee shop at home machine which combines the best in class innovative technologies,” says Raef Labaky, Nestlé Business Executive Manager, Coffee & Beverages for the Middle East and North Africa.

The new appliance features temperature selection, an extra-large cup function, automatic technologies and more. The new Genio S Plus is also made out of 20% recycled plastic. The machine is available across major retail stores at a suggested retail price of AED 449.


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