Dubai Tourism highlights its commitment to North America
Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism), in partnership with Expo 2020 Dubai, concluded its successful participation at the New York Times Travel Show 2020, North America’s largest travel trade and consumer show.
For the first time, the Department, alongside Expo 2020 Dubai, were the presenting sponsors at the travel show, exhibiting to more than 35,000 attendees alongside a delegation of more than 700 exhibitors across international travel and tourism, hospitality, leisure and entertainment sectors.
The trade show forms part of Dubai Tourism’s year-round calendar of international roadshows and trade events for 2020, aimed at strengthening its presence to global audiences to provide greater visibility of the city’s diverse offerings.
Bringing together Dubai’s network of industry stakeholders across the public and private sector, the event offered a valuable platform for partners to strengthen existing partnerships, as well as forging new relationships with leading business to business travel professionals with the aim of increasing awareness of Dubai as a preferred travel destination to Americans.
The event is testament to the continued prominence of the USA as one of the emirate’s top source markets, closing 2019 with a record 667,000 visitors, and representing a two per cent year-on-year increase on 2018.