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Dubai-based ‘Food to Go’ launches new restaurant delivery solution

Food to Go, a cloud kitchen platform which operates in the UAE and KSA, has announced that it will be introducing a new, innovative solution to the delivery restaurant business in the region named “Cloud Brands”.

Food to Go is among the most advanced, hybrid cloud kitchens in the region, featuring top-of-the-line kitchens and now “Virtual Restaurant Brands” also known as “Cloud Brands”, built specifically for delivery. These brands help restaurants and hotels operators increase kitchen profits.

The new solution provides kitchen operators (Restaurants & Hotels) with fully branded virtual restaurant concepts backed with data, designed exclusively for online ordering and delivery, using online ordering management technology and systems. This opens a lucrative business opportunity for kitchens with extra capacity to be transformed into an independent, says Food to Go.

Moreover, an online food delivery business with a new steady revenue stream to multiply their profits with almost zero or little investment and no set up fees.

“The Cloud Brands are developed through data by identifying the most craved cuisines nationwide and building lovable brands that customers want. These brands are fully backed up by FTG marketing and customer happiness and call canter services,” add Food to Go experts.

“At Food To Go, we aim to be a solution provider for the F&B industry, Our Cloud Kitchen Module helps restaurants and brands expand, reaching new customers and cities. Our Cloud Brands Module helps physically existing restaurants and hotels sustain their business and generate extra revenue at almost zero extra cost by utilising their existing assets and resources,” says Wael Khechen, co- founder and CEO at Food To Go.

Dubbed virtual, dark, or ghost kitchens, cloud kitchens have become an emerging phenomenon around the world, which represents the evolution of the restaurant business model by allowing food outlets to scale quickly in the digital age and migrate from in-dining and on to the preparation of catered food products.


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