Chef Middle East launches Starbucks foodservice range in partnership with Arla Foods
Chef Middle East has announced that, starting September 2020, the distributor will extend its partnership with Arla Foods to add Starbucks’ ‘ready-to-drink’ range to its already existing portfolio of products for foodservice customers.
The Starbucks Chilled Coffee range draws inspiration from Starbucks Coffeehouse favourites, offering high quality coffee with creamy milk, chilled and ready to go.
The range will include 5 Frappuccinos, 4 Chilled Classics, 2 Double Shot and 1 Triple Shot products. The products will be available in hotels, restaurants, schools, universities, amusements and water parks, gaming cafés, vending machines and institutional offices.
When asked to comment about this new launch, Samer Abou Daher, Foodservice Manager at Arla Foods, Steve Pyle, CEO at Chef Middle East and Tauland Hyka, Mixologist & Training Manager at Chef Middle East, said:
Abou Daher: “Chef Middle East has always been a very strong and a strategic partner to Arla Foods’ Foodservice business in the UAE. With CME’s professional team, fantastic reach into Hotels, Restaurants, Bakeries, etc…We managed to grow our partnership with a robust double digit CAGR over the last 5 years.
In addition to our existing business with brands such as Lurpak Butter, The Three Cows Cheeses, Puck Creams and Arla Pro range, we’re adding today our beverage range under the Starbucks brand. The Ready-to-Drink beverages are produced in Denmark with Arla’s fresh milk and Starbucks own coffee. We strongly believe that this new addition will open new opportunities in hotels’ mini bars, pool areas, cinemas, university canteens, entertainment centres, theme parks, etc. Both the teams at Arla Foods and Chef Middle East are looking forward to work together developing this business.”
Pyle: “We’re excited to extend our partnership and collaboration with Arla Foods to promote a brand which is globally recognised as a trailblazer. We look forward to introducing the range to customers old and new and growing our overall beverage offering.”
Hyka: “We’re proud to always represent premium quality brands under our beverage category, and with no doubt Starbucks is a long-standing brand bringing to the market a distinctive taste and great value. We’re delighted to introduce the ‘Ready-to-drink’ range under our extensive portfolio of beverages. Drink coffee, stay awake, and don’t miss any second!”