Ascott transforms selected apartments into work suites across its properties in the Middle East
CapitaLand’s wholly owned lodging business unit, The Ascott Limited (Ascott) has launched its ‘Work in Residence’ initiative at participating properties worldwide, to transform selected apartments into conducive work suites which guests can now book on its website.
With the ‘Work in Residence’ initiative, guests, corporates and students seeking an alternative location to work-from-home or study can book its work suites across over 60 participating properties in more than 30 cities, and over 10 countries. This includes Ascott’s 11 operational properties across the Middle East and Turkey.
Kevin Goh, CapitaLand’s Chief Executive Officer for Lodging and Ascott’s Chief Executive Officer, says: “Ascott’s strengths in the long-stay segment have bolstered our resilience against headwinds from the COVID-19 situation. Our record of securing 25 new properties in the first five months of 2020 as well as the addition of six new lyf properties in July are testament to the strong demand for our expertise and products. To ensure that Ascott remains a dominant lodging player in the new normal, we must be agile, continually adapt and develop new business strategies to future-ready our company. We are evolving our lodging products and services to cater to new customer segments, uncover alternative revenue streams as well as deliver greater value for our guests and business partners.”
Guests have the flexibility to choose either daily, weekly or monthly packages. Depending on the length of use and location, the work suites come with a dedicated workstation, regular housekeeping, complimentary coffee and tea or complimentary parking at selected serviced residences. Nespresso coffee machines are also available in selected apartments.
Telecommuting essentials such as high-speed WiFi, wide-screen monitor, webcam for videoconferencing and Bluetooth speakers with microphones are available on demand.
To enhance the work-stay experience, task lights, wireless charging stand for tablets and mobile phones, adequate power plugs and USB charging ports, as well as a stationery kit, are provided for guests. They can also choose from a range of services which include food delivery, grocery shopping, printing, concierge or book-a-chef for in-room dining.