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‘We look forward to providing luxury Conrad service at Etihad Towers,’ Hilton President MEA&T says on rebrand

Hilton and H.H. Sheikh Suroor Bin Mohammed Al Nahyan have signed a management agreement to rebrand an iconic Abu Dhabi property to Conrad Abu Dhabi Etihad Towers, the first of Hilton’s luxury portfolio to operate in the UAE capital. 

Jochem-Jan Sleiffer, Hilton’s President for the Middle East, Africa and Turkey, says, “Abu Dhabi is a world leading destination and remains a historic city for Hilton as a location where we began welcoming guests in the UAE almost 50 years ago. We’re proud to be working with H.H. Sheikh Suroor Bin Mohammed Al Nahyan to bring this iconic hotel to our portfolio and look forward to providing luxury Conrad service at Etihad Towers.” 

H.H. Sheikh Suroor Bin Mohammed Al Nayhan, says, “Etihad Towers is the embodiment of modern and sophisticated luxury and I’m delighted to be partnering with Hilton to open Conrad Abu Dhabi Etihad Towers. Abu Dhabi’s global reputation will be further enhanced with the presence of the luxury Conrad brand – a suitable addition to the world-class retail and dining options available at this landmark development.” 

One of five towers which form the Etihad Towers complex, the hotel features venues for social activities, including 12 dining concepts, a spa, a private beach, three swimming pools, and conference and event facilities. Its 576 guest rooms, suites and residences offer views of the Arabian Gulf – whilst also providing easy access to one of the world’s most exclusive retail collections at The Avenue at Etihad Towers.

Nils-Arne Schroeder, Global Head for Conrad Hotels & Resorts, says, “The debut of Conrad Abu Dhabi Etihad Towers in the capital of the UAE marks a significant milestone for the brand as we grow our portfolio in iconic locations around the world to better meet the needs of discerning travellers everywhere. This hotel is perfectly placed to offer guests a truly inspired stay with personalised connections to the local cultural and artistic experiences for which Abu Dhabi is known, all anchored by Conrad’s signature intuitive guest service.”


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