Ras Al Khaimah generates 15,000 room-night bookings following staycation campaign
Ras Al Khaimah Tourism Development Authority (RAKTDA) has announced the success of its ‘Shortcation’ staycation campaign, which ran from June 7 to August 31.
Together with its hospitality partners, RAKTDA created a special summer package inviting UAE residents to take a well-earned break and enjoy the Emirate’s beaches, hospitality, adventure attractions and authentic cultural experiences for the ultimate ‘Shortcation’.
Guests staying for three or more nights at any of Ras Al Khaimah’s participating 4 and 5-star hotels enjoyed a series of value-adds, including the Suwaidi Pearls farm, ‘Jais Adventure Peak’ with the Jebel Jais Flight, the world’s longest zipline, the Jais Sky Tour featuring seven ziplines and a 15m sky bridge, and the Jais Sky Maze, a suspended obstacle course of rope swings, wobbly bridges and swinging loops.
Fifteen thousand room nights were generated during the first 12 weeks of the ‘Shortcation’ campaign. Despite the regional effects of the pandemic, Ras Al Khaimah leads in RevPAR in the UAE and is second in the GCC, after Riyadh.
Ras Al Khaimah became the first city in the world to be certified as safe by Bureau Veritas and the first Emirate to receive the World Travel and Tourism Council (WTTC) Safe Travels Stamp.
RAKTDA partners with the National Crisis & Emergency Management Authority and Ras Al Khaimah Preventive Medicine Department provide free COVID-19 PCR testing for all hospitality staff in the Emirate.
All 45 hotels in Ras Al Khaimah have received the Bureau Veritas certification.