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LG Electronics partners with Emirati chef to launch virtual restaurant and competition

LG Electronics (LG) has partnered with Emirati celebrity chef Faisal Naser to offer an exclusive opportunity to UAE residents, inviting food enthusiasts to visit “The Spot of Delicious” at LG’s “Life’s Good Restaurant” – a dedicated online portal where people can share their favourite dishes and the stories behind them.

Whether baking banana bread during quarantine, making baked feta pasta with friends, or grilling food under the stars with family at Al Qudra, participants can detail what makes the dish special to them and who it most reminds them of.

Dishes will be uploaded to a digital feed showcasing all entries submitted. Chef Faisal will then carefully select the three best dishes, inviting winners to dine at his Abu Dhabi-based restaurant, LENTO – famous for serving artisanal, homemade burgers. At LENTO, he will recreate the standout dishes for the winners and also provide them with home appliances as gifts from LG.

The competition forms a part of the company’s wider “LG’s the Spot” campaign, an initiative designed to show how life can be enhanced through the power of technology and social interaction. Throughout the course of the year, LG will be introducing additional competitions and giveaways, covering fields such as dance and gaming.

The “Life’s Good Restaurant” competition will run until April 30, 2021. Chef Faisal will be uploading regular content to his Instagram page throughout the duration of the campaign, announcing the three chosen winners in early May.


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