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ATM Virtual to focus on China’s outbound travel market

The Virtual ATM China Tourism Forum will take place during the Arabian Travel Market (ATM) three-day virtual event.

Many Middle East travel professionals will be looking for insight into the current state of the market, and how and when to start planning for inbound Chinese visitors.

Danielle Curtis, Exhibition Director Middle East, Arabian Travel Market, says: “Travel and tourism professionals around the globe will not need reminding that the global industry has been hit badly by the effects of COVID-19 – but in China we are witnessing the green-shoots of recovery.

“The relatively swift rebound of domestic travel during the May Golden Week Holiday in China for example, underscores the bullish view of certain analysts regarding China’s integral role in leading the global tourism industry post Covid-19’s closed borders.

“Some hoteliers in China were reporting occupancy levels for the recent national holiday in excess of 45% with resort markets close to 70%, a significant improvement from the overall average of 30% occupancy, confirming leisure demand is robust.”

Specifically, The Virtual ATM China Tourism Forum will focus on the potential recovery of outbound travel and how Chinese travellers have been changing the way that they access information about foreign destinations and making contacts with local hotels, tour operators and ground handlers.

The experts will share their opinion and experience on how to overcome the current crisis by identifying new buying patterns, new demand streams and innovative ways of reaching customers as well as of course enhancing existing partnerships.

With it being a live session, members of the online audience will also have a chance to ask questions, through a Q+A function at the end of the discussion. In addition, viewers will also have an opportunity to share and exchange thoughts and ideas, during a speed networking session, immediately following the panel debate.

Another highlight of ATM virtual, will be a series of hour-long speed networking sessions, between key buyers and exhibitors, will culminate in over 1,400 5-minute meetings that can then be extended into more in-depth meetings where a business need is identified.

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