Accor signs exclusive partnership with celebrity chef, Maroun Chedid
Accor, a world-leading augmented hospitality group with over 400 properties across India, Middle East, Africa and Turkey, has signed an exclusive partnership with celebrity Chef Maroun Chedid. Famous for his many culinary achievements and concepts, such as Georgette or Ritage Garden, TV appearances on Lebanese station MTV, and more recently on MBC as a jury of the internationally acclaimed show Top Chef.
The partnership illustrates Accor’s strategy to consolidate its position as the leading hospitality group in the region, thanks to its diverse portfolio added to the wide range of experiences it offers.
Since the launch of ALL- Accor Live Limitless, the group has taken a step forward to deliver limitless experiences, and this partnership will contribute greatly to not only provide exceptional dining offerings across its hotels but also to position Accor as more than just a traditional hospitality group in the region.
“We are very excited to welcome Chef Maroun to Accor! We are confident that this partnership will bring a valuable addition to the dining scene across our properties in the region. His expertise as a Chef, also as a businessman and entrepreneur, makes him the perfect partner to elevate the culinary experiences in our hotels”, says Mark Willis, CEO of Accor India, Middle East, Africa & Turkey.
With over 30 years of experience in the culinary world, Chef Maroun Chedid accumulated skills and achievements across the Middle East region. Originally from Lebanon, Maroun grew up in the Lebanese village of Saghbine, located in the West Bekaa, an area known for its nature’s beauty and the richness of its soil, it has always been a continuous source of inspiration to him. In effect, nature was his mentor, opening his eyes at a young age not only to the diversity and specificities of each product and core ingredients but also to the wealth and richness of well-thought-out combinations
“I am happy to begin a new journey with the Accor Group. I believe that together, we can take the hospitality and dining scene of their properties to another level, introducing new concepts that challenge the current culinary state” declares Chef Maroun Chedid. “I couldn’t think of a better hospitality group to develop and implement new concepts to match with my boldness and thirst for innovation”.
Pictured as a culinary genius, Maroun’s cuisine would be best described as “Cuisine du Terroir”, where he has mastered European techniques and employed them to elevate the Mediterranean gastronomy in general and the Lebanese cuisine in specific. Maroun adopts an unrestricted approach to creating food that is unexpectedly put together yet remains familiar. In other words, he embraces the philosophy of reintroducing the classics with a contemporary bold twist while not losing the basic culinary identity synonymous with the authenticity of the Mediterranean cuisine at large.
Once finalised, the partnership will give birth to the first of Maroun’s restaurants and concepts across Accor hotels in the region. Guests will be able to enjoy some of Maroun’s signatures dish including the Carnaroli Risotto ‘Siyadiyeh’, Pumpkin & Pistachio Ravioli, Slow-cooked Veal Cheek with Oriental Spices or the King Crab, Tahini, Citrus to name a few. Moreover, this partnership will illustrate the expansion of Chef Maroun’s presence in the region, celebrating his core pillars across borders, namely: Terroir, Authenticity, Inventiveness and Artistry.
Accor currently operates 402 properties (89,116 rooms) in India, Middle East, Africa and Turkey with 222 more (50,690 rooms) in the pipeline.
For more information about Chef Maroun Chedid, please visit: www.marounchedid.com