Latest News announces winner of the Yellow Friday Sale Emaar apartment, the region’s homegrown digital marketplace, is proud to announce the winner of a luxury one-bedroom Emaar apartment in Dubai Hills in a never-before-seen raffle event. The incredible opportunity to win this prize was offered to all customers who shopped during the noon Yellow Friday Sale 2020.

The winner of the luxury Emaar apartment was chosen at random by a Department of Economic Development (DED) representative at noon offices on 29th November, 2020. Noon’s founder, Mohamed Alabbar, personally delivered the news to the winner Abdulraheem (Raheem), a 27-year-old from AlAhsaa City in the Eastern region of the Kingdom, who was at his home in Khobar, KSA at the time of the call.

Raheem had entered the raffle code at checkout during noon’s Yellow Friday Sale, automatically entering him into a draw to win a luxury Emaar apartment in Dubai Hills. The newly married, conditioning and refrigeration technician was left momentarily speechless when told of his win before recovering to express his deep gratitude and happiness. Raheem will now have a home for him and his family for life.

Mohamed Alabbar, noon, said of the prize: “Noon was born with a duty to serve local businesses, SMEs, and entrepreneurs, helping them to sell and deliver their products to a wider audience across the region. We created noon’s Yellow Friday Sale to give our businesses and customers the chance to join a global retail event, right here in the region. It is now the largest of its kind and we couldn’t be more grateful of the support we have received. This is the first of many surprises and gifts noon has in-store for our customers. It is just the beginning.”

Noon’s biggest Yellow Friday Sale was live from 23rd November until midnight on the 29th November. Over the course of the week, millions of packages were safely delivered by noon’s army of delivery associates across KSA, the UAE, and Egypt, traveling more than 30 times the circumference of the earth to do so.

First launched in 2018, noon’s Yellow Friday Sale is the flagship shopping event of the region’s leading digital marketplace. In 2019 noon’s Yellow Friday Sale surpassed all other Friday sales in the region, and 2020 saw the largest sale yet. was created to serve the region, empowering and championing local businesses with innovation, technology, and support.


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