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Tinker Imagineers designs a new exhibition ‘Hello Denmark’

Dutch experience design agency Tinker Imagineers created the new exhibition Hello Denmark in the Danish Architecture Center (DAC), in collaboration with the center. The exhibition is a tribute to the architecture and design of the country and the visitor explores what has made Denmark and Copenhagen popular throughout the world: a good everyday life.

The Danish Architecture Center selected Tinker Imagineers to co-design an exhibition about Danish architecture. Tinker developed the concept and design that uses Danish everyday life as a way to understand Danish architecture and the significant role it plays in enhancing the quality of life.

Denmark is often cited in international contexts as a role model when it comes to creating optimal living conditions for the population. It has been elected the world’s happiest country several times. But what are the ingredients in the Danish people’s coveted recipe for the good life? In this exhibition, the visitor will experience six installations, each representing an element from the everyday life the Danes value so highly that influence how they build, reside, and live. It is about a close relationship to nature, the trust upon which the society is built, the insistence on ‘hygge’, the unique bicycle culture, the design-infused society, and the need to live near water.

In white frames, a stark contrast to the dark space around them, key Danish objects are presented. In combination with animations and infographics, they explain where these typical Danish values come from. The design makes full use of the transparency of the glass and steel BLOX building (OMA Architects), by creating interactions across its façade to connect the inside with the outside inviting the visitors to come in and see the exhibition. The Hello Denmark exhibition is located in DAC’s Golden Gallery. The exhibition opened on June 8 and will be on show until October 18 this year.


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