July 15, 2024

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AVANTGARDE strengthens global presence through agency expansion into KSA and Singapore

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AVANTGARDE, the global brand experience agency, is expanding their international footprint with the opening of two new offices in Riyadh and Singapore, taking their presence to 13 locations around the world.

This strategic expansion underscores AVANTGARDE’s approach to tap into opportunities within flourishing economic landscapes, particularly within the influential GCC and Southeast Asian markets. By establishing roots in Riyadh and Singapore, AVANTGARDE is poised to forge deeper connections within these regions, tailoring experiences that resonate culturally while benefitting from global adaptability.

Roberto Warnert, the Managing Director of AVANTGARDE Middle East and overseeing the Saudi Arabia expansion, recognizing the nation’s growing appetite for premium experiences, “Saudi Arabia is an incredibly exciting market with their 2030 Vision promising new opportunities within a robust evolving economy. We have already been delivering projects for several clients in KSA, out of our Dubai office and now look forward to doing more, having set foot on the ground with our Riyadh office.”

Simultaneously, Evie Loo steps into the role of Managing Director in Singapore, leading AVANTGARDE’S growth strategy in the Southeast Asian market. “By growing its APAC market, AVANTGARDE will be an effective support to the robust domestic growth that is forecast to expand by 4.9% this year. Thus, positioning us as a solution to the ever-growing demand in the region.”

Beyond the expansion, AVANTGARDE’s move reflects a deep-seated understanding of global dynamics and cultural intricacies — a cornerstone of their 39-year legacy in conceptualising and executing campaigns that resonate universally.

Stuart Bradbury, International Managing Director of AVANTGARDE, believes this reinforces their mission as being ‘one agency with a global creative community’.

“It’s about enhancing seamless collaboration across borders. Our work with global brands such as L’Oreal and Jaguar Land Rover exemplifies how our teams across MENA, Europe, and Asia come together to empower brands to transcend cultural barriers, while maintaining exceptional creativity and impact.” Bradbury added.

With an illustrious portfolio boasting collaborations with icons like Bulgari, BMW and FENDI, AVANTGARDE’s foray into Saudi Arabia and Singapore signifies a monumental stride. Marc

Schumacher, CEO of AVANTGARDE summarises, “Our expansion into Saudi Arabia and Singapore represents a significant milestone in our journey. These new o>ices will enable us to be closer to our clients, understand their needs better, and deliver emotional brand experiences that resonate on a global scale.”

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