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Italy confirms 31 companies to take part in the virtual WETEX 2020

Exhibitors and visitors will be experiencing the first 3D exhibition of its kind in the MENA region, when WETEX 2020 opens virtually on October 26 – 28. Continuing its long-standing support for the event, the Italian Trade Agency (ITA) has confirmed 31 companies will be taking part, almost 50% more than in 2019 edition.

The Italian companies will be showcasing the latest advancements of Italy in sustainable and renewable technology, with carefully selected companies covering a cross-section of the country’s offerings in the sector. These developments on water treatment, recycling, solar energy generation and renewables, air control and environmental protection systems, and green building systems have contributed to Italy’s recent energy savings’ great performance with a reduction of 43 million tonnes carbon emissions last year: one of the best EU and world performances.

His Excellency Nicola Lener, Ambassador of Italy to the UAE said, “Sustainable and renewable technology is a growing sector in Italy. We launched the National Sustainable Development Strategy three years ago, which looks to shape a new vision towards a circular, low-emission economy, resilient to climate impacts and to other global changes. We’re proud to have exceeded the 17% threshold of energy consumption with our renewable sources, a goal set by the European Green Deal which aims to decarbonise the energy sector across the continent. Our National Integrated Energy and Climate Plan had set its own target – by 2030, 30% of Italy’s energy consumption must come from renewable resources.”

This is coherent with the similar UAE’s target to get 50% of its energy needs from clean sources by 2050.

Due to the major changes in both environmental and energetic policies of the country, Italian businesses are gaining momentum. Renewable energy sector contributes 48.5 million Euros to Italy’s national GDP. Last year in Italy 2.6 billion investments in the green sector have been activated and 14.8 billion will be invested in sustainability.

Leading the Italian pavilion at the all-new WETEX, Amedeo Scarpa, Italian Trade Commissioner to the UAE said: “The UAE’s renewable sector has not been dramatically affected by the pandemic, by confirming its resiliency. As a matter of fact, the supply of Italian components used for desalination and solar power plants to the UAE has steadily increased. Over the last three years, Italy has consistently been one of the UAE’s preferred suppliers for renewable energy sector components, with a 16.47% increase in the first trimester of 2020.

“Although this year has undoubtedly raised challenges, it’s still a very growing market and the Italian companies which are taking part in this year’s exhibition will, besides Covid-19 difficulties, present a number of exciting innovations, that can support the wider Middle East’s commitment to sustainability. The virtual format of this year’s event is a natural fit for a sustainability exhibition, and removing the need for a physical presence, has allowed a larger and wider range of companies from Italy to participate. We invite all Emirati business counterparts to schedule a free virtual meeting with the 31 Italian companies, by reinforcing trustfully our win-win commercial relations and looking forward next physical edition in 2021, the year of Expo.”


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