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Farm Fresh: NRTC

With a journey that began in 1973, NRTC embarked on its mission to bring in the freshness of premium quality fruits and vegetables to the Dubai market.

According to Mordor Intelligence, The UAE fruits and vegetables market was valued at USD 3,731.0 million in 2018, and it’s projected to reach USD 6,376.9 million, with a CAGR of 9.34% during the forecast period (2019-2024). The drivers identified in this market are favourable government policies, an increase in consumption of fruits and vegetables due to health consciousness, and a strong distribution and retail network.

Demand for fruits and vegetables in the UAE is projected to grow at a rapid rate in the coming years. This growth may increase disposable income and rapidly expand retail trade, all of which may, in turn, spur the growth of these products. The growth within fruits and vegetables is likely to be driven by the introduction of new products (like multi-vitamin juice) and improvements in packaging, which gives rise to extended product life cycles.

Did You Know?
In the UAE, banana is the quickest growing fruit segment, with an expected CAGR of 28.6% during 2018-2024, and the market value is projected to reach USD 2803.6 million by 2024. This is also the biggest fruit type, which has increased from USD 111.8 million, in 2015, to USD 620.7 million, in 2018. Banana is followed by watermelons, in terms of growth rate, with a CAGR of 11.2% during the forecast period, to reach USD 151.1 million by 2024.

Nassar Al Refaee Trading Company (NRTC) caters to the demands of the both local and international markets through the import and export of fresh fruits and vegetables in the Middle East, partnering with international producers.

NRTC Group is a holding group of companies operating in the Middle East. Focusing on sustainable growth and growing steadily since 1973, the group has managed to turn a family business into an internationally recognised brand which now operates all over the UAE.

The supplier imports more than 400 tonnes of fresh fruits and vegetables daily from Lebanon, Turkey, Egypt, Saudi Arabia, Oman, Morocco and Jordan. The products are transported by land and sea to the Dubai Central Market.

In the case of certain kinds of produce with a short shelf life, products are imported by air. The department has 11 chiller sites with a total of 35 cold storage rooms, where the products are repackaged for immediate distribution within the UAE.

NRTC is among the top produce wholesalers in the UAE. With the support of exclusive trading partners across the world and an efficient supply chain, the company operates among various sectors such as HORECA, supermarkets, hypermarkets and corporates.

NRTC Retail
NRTC Retail, a subsidiary of NRTC holdings, is dedicated to delivering fresh fruit and vegetables, partnering with chain of supermarkets, hypermarkets and specialty stores through which it delivers produce.

To add convenience to daily grocery shopping, NRTC has ventured into the digital space, and launched their own E-store The company aims to revolutionise the traditional way of shopping and eliminate any concerns that are associated with it.

More from NRTC Group
NRTC Group currently develops smart and strategic residential assets. Investing in sustainable infrastructure, the company aims to offer a wide array of living experiences and currently has more than five projects in its portfolio. Its mission is to create value by investing in and managing properties, and seek new investment opportunities in the real estate sector.


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