January 28, 2023

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Ennismore, Khamas Group of Investments and The Devmark Group partner to launch the world’s first Mama Residences in Business Bay

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Mama Residence by Mama Shelter will be fully furnished and serviced residence apartments, bringing new trendsetting energy to Business Bay

Ennismore, the fastest-growing lifestyle hospitality company, and The Devmark Group, the UAE’s most experienced and fastest-growing real estate project sales and marketing consultancy, are delighted to announce the launch of the world’s first Mama Residence in Dubai. The Devmark Group has been appointed as the Master Agent for the sales and marketing of The Mama Residences, high design and luxuriously furnished apartments in Business Bay – all meticulously perfected by French designer El Doghaili Benjamin, Head of Design at Mama Shelter.

Mama Residences is the residential offering from the famous hotel brand Mama Shelter, known for its exciting design, inclusivity, good food and playful atmosphere. The infamous lifestyle brand will arrive on Dubai’s skyline to bring the world’s first Mama Residences.

Designed by Italian-based Marco Mangili, MMA Projects Architecture with Interior Design by French Designer El Doghaili Benjamin.  Mama Residences will redefine Dubai’s architectural vision. The fully furnished Mama Residences are carefully crafted to complement the skyline around them, with every part of the building filled with art that tell the city’s story. Mosaic steps, colourful walls and eccentric hanging decorations brighten up every corner of the residences. Entering the Mama Residences is like stepping into a giant kaleidoscope with laminated, rich crystal glass, textured glass, and gradient tempered sandblasted glass to accentuate the natural light, all combined to create an optical phenomenon.

Designed to cater to all needs, residents of The Mama Residences will have full hotel amenities access, including four outdoor swimming pools, a state-of-the-art multi-purpose gym and an outdoor amphitheatre with a lounge area and an entertainment zone. Young ones can enjoy the children’s pool and play areas while adults can experience a pool deck to be envied, with multiple poolside bars and a DJ tower. Residents will receive a plethora of benefits and privileges, including preferred access and discounts on hotel facilities and signature F&B outlets, as well as exclusive access to the Accor Ownership Benefits Program. Expertly crafted for the modern family, The Mama Residences features “a la carte” services, including in-residence catering, personal trainers, shopping services, private transportation and childcare assistance.

Cedric Gobilliard, Brand COO of Mama Shelter at Ennismore, said: “We’re incredibly proud and excited to be opening the first Mama Residence in Dubai. Mama Shelter has always been a place where guests live life to the full, and now Mama Residence will make this more of a reality, creating a haven for our residents. We look forward to bringing the Mama Shelter sassy and flamboyant style to the world of branded residences – offering something completely new for the market.”

Sean McCauley, Chief Executive Officer at The Devmark Group,said, “We’re thrilled to be partnering with Khamas Group to bring the luxurious and innovative Mama Shelter brand to Dubai. The team at The Devmark Group have been instrumental in managing all stakeholders to ensure a successful launch. The building is 70% complete, and we are already actively conducting briefings and viewings on-site, showcasing three fully furnished unit types – studio, one bedroom, and two bedrooms. Our broker network has been extremely positive about the unique offering.”

Bader Khamas at Khamas Group of Investments said, “We are delighted to partner with The Devmark Group to be involved in Mama Shelters’ first appearance in the Middle East. An impressive track record backs the company’s expertise and strategic approach to launching developments in Dubai. It is one of the only projects in the UAE positioned as fun, friendly, affordable, generous, and trendy.

Pawan Kachroo, Managing Director at Khamas Hospitality added: “We anticipate it will be a huge success considering the ideal Business Bay location, a neighbourhood of architecturally striking buildings, strong transport links, a plethora of world-class amenities, and all the attractions of Downtown Dubai at its doorstep.”

Lifestyle is one of the fastest-growing segments of the hospitality industry, and Ennismore is leading the way with its collective of 14 brands representing 103 operating hotels with a further 144 in the pipeline and over 190 restaurants and bars.

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