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Town Square launches new social media campaign


Artist rendering of Town Square by NshamaTown Square by Nshama, is offering an opportunity to ‘Start a new life’ with the launch of a social media campaign to win a 2-bedroom apartment.

Participants have to post a video using their smartphone to capture a special moment in their life, post it on social media channels including Facebook, Twitter, Instagram, Google Plus and YouTube with the hashtag #WinTownSquareDXB to win an apartment in Town Square.

The winner can ‘start a new life’ in Town Square, a vibrant 750-acre (31 million sq ft) development anchored by a central square, the size of 16 football fields, and featuring a range of lifestyle choices including Vida Town Square Dubai hotel and a Reel Cinemas cineplex and open-air cinema. Also in close proximity is over 2.5 million sq ft of retail with over 600 shops and F&B outlets.

Launching the campaign at Reel Cinemas at The Dubai Mall, Fred Durie, Chief Executive Officer of Nshama, said: “The campaign reflects the essence of Town Square, which provides residents a vibrant lifestyle choice in a trendy destination, where they enjoy memorable moments with family and friends. We live in a digitally connected world and what better way to encourage maximum participation than through a social media campaign that is open for all and easy to participate.”

Anyone above 18 years can take part in the campaign by posting original videos of 15 to 45 seconds duration. Those who are younger can nominate an adult to receive the prize on their behalf, if they win.

Assuring customers the unique value proposition of living life at their price, Town Square has launched Zahra and Hayat townhouses as well as Zahra and Safi apartments to strong investor response already.  Town Square’ success is defined by the opportunity it offers for middle income and young professionals and families to shift their lifestyle from a rental model to owned homes at affordable price points.



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