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RAK Ceramics fully acquires European entities

RAK Ceramics announced the full acquisition of its British and German entities. The regional ceramic manufacturer also appointed a new leadership team to head its core European operations.Rak ceramics

The move is expected to support RAK Ceramics as it grows within Europe’s high-value markets and further consolidates the interests of its global operations.

New appointments included Alvin Biggs being appointed as managing director for RAK UK, Math Rietrae as general manager of RAK Ceramics’ Central Europe division based in Germany and Søren Hougaard as general manager of RAK Ceramics’ North Europe division based in Denmark.

Abdallah Massaad, group CEO at RAK Ceramics, said: “These recent acquisitions and new management appointments reflect the success of our refocused strategy and continued execution of the Value Creation Plan endorsed by the Board of Directors in 2014. We are confident in our ability to enhance margins in the long-run and become a strong global competitor, strengthening our position within the ceramics industry around the world.”

RAK Ceramics exports approximately 70% of the output that it produces in the UAE, most of which are dispatched to markets in Europe and Saudi Arabia.

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