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POCO F4 and POCO X4 GT launched for the first time in the UAE

Featuring all the strengths and unlimited speed, the two devices are the latest powerful smartphones from the global technology brand

POCO, the technology brand among the world’s youth, announced the global launch of the POCO F4  and  POCO X4 GT , the latest smartphones with best-in-class chipsets that offer powerful performance at very reasonable prices.

POCO F4 features all the strengths of a flagship smartphone with very efficient power consumption. Powered by the Snapdragon® 870 processor, POCO F4 brings the brand’s most sought-after essence to date. The POCO X4 GT is designed to be the best fast-performance device at a competitive price, developed for smooth and efficient performance in all aspects of gaming and entertainment. The POCO X4 GT is equipped with the MediaTek Dimensity 8100 chipset, giving users the best power efficiency in its class of phones while achieving new heights in the performance of the flagship processor.

Angus Ng, Head of Product Marketing, POCO Global, said, “POCO flagship products have always been committed to delivering best-in-class performance in every aspect, and as we introduce the new POCO F4 and POCO X4 GT, we are confident we have made it happen. We are passionate about striving for the best and achieving unprecedented performance with the premium Snapdragon® 870 processor and MediaTek Dimensity 8100 technology. Meeting the highest standards of quality and entertainment while remaining competitive is the approach that embodies POCO’s leading experience.”

POCO  F4: A very powerful device complete with strengths

POCO F4 is equipped with a unique Snapdragon® 870 processor that comes with a 7nm architecture and supports 5G technology. The device has the highest base frequency of POCO operating at 3.2GHz. POCO F4’s processing power delivers shorter application load times, supporting games with high-definition graphics and a smooth scrolling experience on web pages and applications. High-level performance is maintained by an extremely large 3,112 mm² heatsink chamber with the advantage of LiquidCool 2.0 technology. The POCO F4’s LPDDR5 RAM and UFS 3.1 ROM allow for faster data access, making it great for multitasking between the most demanding applications.

The POCO F4 is among POCO’s most thin model phones to date. Featuring a 6.67-inch E4 AMOLED j display and 2.76mm ultra-thin DotDisplay display, the device is one of the most accurate in the industry. The flagship-level display features a 120Hz refresh rate and 360Hz high touch rate to ensure lower response time. With the addition of 1300 points of light, POCO F4 ensures that every moment is displayed with perfect accuracy in detail and contrast. Dual globally certified Dolby Atmos speakers add to the exceptional performance experience by delivering dynamic and crystal clear sound. Exceptional user experience and high-performance features make for a more cost-effective device and its inherent strengths.

The POCO F4’s triple rear camera setup features the first addition to supporting optical image stabilization (OIS) on the device’s 64MP main camera. This enables clear, sharp images even in low light for near-perfect digital reproductions of your captured images. Besides the 64MP main camera, an 8MP ultra-wide camera and a 2MP macro camera are also designed. This triple camera set captures the smallest details. The 4k camera setup of POCO F4 comes with many fun and convenient features, including Panoramic Selfie, Night Mode, AI Skyscraping 4.0 and AI Erase 2.0.

The POCO F4 is equipped with a 4500mAh (typ) battery and 67W turbo charging, a full charge to 100% takes just 38 minutes [2]. With a fully charged battery, the phone works for up to 10 hours of playing time, 21 hours of video playback, and 119 hours of music playback [3]. The device uses Middle Middle Tab (MMT) technology, a fast-charging method that circulates electric currents in two separate directions to improve charging speed and stability, maintaining peak performance for longer periods of time.

POCO  X4 GT: ideal for high-performance gaming and the fastest in the world of entertainment

POCO X4 GT comes with MediaTek Dimensity 8100 chipset and advanced TSMC 5nm processor, giving users fast performance while maintaining device temperature and low power consumption. The POCO X4 GT offers LPDDR5 RAM and UFS 3.1 ROM, making this device one of the fastest POCO devices in terms of RAM and storage, and delivers exceptional performance in high-level gaming. LiquidCool Technology 2.0 keeps the SoC cool for smooth performance, allowing users to push the device to its full potential.

For the first time in the history of POCO devices, the POCO X4 GT was introduced with an innovative 20.5:9 LCD screen, making the device comfortable and easy to hold and control. With the aim of offering the best LCD screens on the market, the phone was designed with the addition of the first true LCD screen from POCO. The screen’s color temperature is adjusted based on ambient outdoor light conditions, allowing for comfortable viewing on the eye. To provide that convenience, the POCO X4 GT reduces harmful blue light on a hardware level by up to 30% [4]. The POCO X4 GT features a billion colors and supports the DCI-P3 wide color gamut for sharper contrasts and richer details on the screen.

POCO X4 GT’s high-performance 5,080mAh (typ) battery is quickly and safely charged via 67W turbocharging, leading to a 100% charge in just 46 minutes [5]. It can be charged up to 25% in just 6 minutes, and after 30 minutes the charge reaches 85% [6]. Thanks to Middle Middle Tab (MMT) technology, the device can be played for more than 90 minutes and saves only 10 minutes on charging [7].

With its versatile rear triple camera setup and Dolby Atmos® stereo speakers, the POCO X4 GT doubles up as 4K technology with convenient and cool features that help users create and innovate. Featuring a 64MP main camera, 8MP wide-angle camera, and a 2MP macro camera, it captures every detail, near or far. For high-quality selfies, the 16MP front camera has good coverage for users. With the addition of 19 pre-installed main vlogger templates, as well as video editing and backup copying, users will be able to shoot and edit high-quality content from the start.

Given the nature of POCO and its range of devices with all its strengths, the brand adds another service to the POCO F4 and POCO X4 GT. Users can enjoy premium after-sales service, which offers free one-time screen repair for the first six months after purchase.

Product Availability

  • The POCO 4F comes in amazing colors: Night Black, Moonlight Silver, and Mist Green. It is available in one version: 8 GB + 256 GB. Retail price starts from 1,499 AED across official online stores (Amazon and Noon) starting from June 25.
  • The POCO X4 GT will be launched soon in the market and comes in three colors: silver, black and blue. It is available in two versions: 8 GB + 128 GB and 8 GB + 256 GB. The retail price starts from 1,249 AED**.


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