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PINKO launches the ‘Distorted Beauty’ Capsule Collection in collaboration with Saudi designer Hala Algharbawi

Acclaimed Italian fashion brand PINKO is set to launch their ‘Distorted Beauty’ Capsule on October 17th in collaboration with Saudi Designer Hala Algharbawi.  PINKO will celebrate the launch of the new collection with an exclusive dinner in Riyadh and a spectacular store event in Jeddah’s Red Sea Mall, where they will host the A-list stars of Saudi Arabia’s booming fashion scene, the hottest influencers and leading media.


With Saudi Arabia fast becoming a magnet and incubator for creative talent and designers from across the Middle East, Saudi women have notably become a key driver of growth in this burgeoning and talent-rich community.  PINKO’s hope is to encourage them to advance their craft, make use of the platform and expand upon their unique sense of style, whilst nurturing and encouraging the Kingdom’s creative and passionate designers.

“We’re thrilled to be collaborating with Hala on this exciting project. We have been following with great interest the growth in Saudi Arabia’s creative sector and we’re delighted to be one of the first international luxury brands to be partnering with female Saudi designers.” Commented Caterina Negra, Creative director of Pinko

Hala was selected because her creative direction was an immediate fit with PINKO, who are known for collections that stand out for their unique, eclectic, original and contemporary style.  They saw their signature DNA and passion represented throughout Hala’s work, as her compelling outlook, independence, determination and creative magnetism engage with strong women who embrace their femininity and express it abundantly through their sense of style.  

This exclusive collection was inspired by the different ways that beauty is destroyed in the complexity of life in the modern world, creatively manifesting a vision of how physical beauty, in this day and age, has become an idealized product in a society that distorts our perception of authentic beauty. Hala employs playful techniques and fabric manipulation, crossing fabrics paired with artfully random and left-over materials.  These include silk, lace, leather, lame’ and glitter fabric creations in a modern Middle Eastern style, notably striking a balance between Eastern and Western cultures with its adventurous asymmetrical cuts, innovative textures, and opulent showpiece embellishments.

When asked about the collaboration, Hala said, “I am truly excited to have been given this extraordinary opportunity and for the creative freedom and unrelenting support PINKO has offered me throughout this special journey. The collection itself, is about how a woman can be powerful, responsible, elegant, and glamorous, while Distorting beauty standards. This is not only about fashion but also about the beauty one holds within themselves. We want to celebrate the complexity of beauty and the women who break these barriers.” 

With the ‘Distorted Beauty’ collection set to launch in limited stores across the Region this October, the Gulf’s consummate league of inspired fashionistas will be able to find the highly anticipated collection at PINKO boutiques in Faisaliah Mall in Riyadh, Red Sea Mall in Jeddah, The Dubai Mall & Mall of the Emirates in Dubai, and online through the luxury portal, Ounass. 

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