January 28, 2023

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BANG & OLUFSEN launches limited-edition collection

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In celebration of the Lunar New Year 2023, Bang & Olufsen is pleased to announce a limited-edition collection inspired by the classic colours and elements of the ancient Silk Road in China.

The Lunar New Year limited-edition collection includes five iconic Bang & Olufsen products: the Beoplay A9 home speaker, Beolit ​​20 portable speaker, Beosound A1 portable speaker, Beoplay H95 headphones and Beoplay EX true wireless active noise canceling earphones.

The Silk Road spanned more than 6000 kilometres, and played a central role in facilitating economic, cultural and political interactions between East and West for more than 2000 years. The significance of The Silk Road as a piece of history is still recognised today.

“Bang & Olufsen has always been committed to exploring the boundaries of Eastern and Western cultures. We draw inspiration from the legendary Silk Road and have integrated ancient oriental charm into the design of this collection”, says Leon Tang, Marketing Director of Bang & Olufsen Greater China.

Wandering the Silk Road, interpreting traditional aesthetics

Alongside The Silk Road, this new collection draws inspiration from the traditional Lunar New Year colour palette of Lunar Red, Jade Green and Gold Tone. From the wooden legs of the Beoplay A9 to the beautiful aluminium cases of the Beoplay H95 and Beoplay EX wearables, the entire collection of products embodies the theme.

Paying homage to Chinese culture, the collection also integrates hand-woven leather knots, symbollising happy reunions, into the designs for Beosound A1 and Beolit 20.

Even the packaging of the products incorporates traditional Lunar New Year aesthetics. The elegant silk ribbon design, which adorns the cover of the Beoplay A9, runs across each of the product’s packaging, creating a harmonious sequence and flow.

Celebrating with music, carrying songs into the new year

Bang & Olufsen is collaborating with Chinese musicians Lumi Liu, Matt Lv and Corsak Hu to create unique content that celebrates the collection as well as Eastern culture and traditions within their communities and beyond.

The Lunar New Year provides a beautiful moment for exchanging blessings, and Bang & Olufsen’s aim with the limited-edition collection is to celebrate the coming together of friends, families and loved ones.

The Bang & Olufsen Lunar New Year Collection will be available at selected Bang & Olufsen stores, and online at www.bang-olufsen.com store from December 27, 2022 onwards.

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