Published On: Sun, Aug 31st, 2014

ASUS Celebrates the Launch of the ZenFone in Lower Gulf

Asus, new smartphones ZenFone4, ZenFone5 and ZenFone6

Asus, new smartphones ZenFone4, ZenFone5 and ZenFone6

Regional Director Leon Yu introduces the flagship Smartphone series and exclusive ASUS ZenUI

Leon Yu, ASUS Regional Director announced the availability of

the ZenFone Series for Lower Gulf at a press event in Dubai today. During the event, Mr. Leon introduced the

complete ZenFone lineup and the exclusive ASUS ZenUI mobile interface, together with many of its unique


Among the premier ASUS ZenUI features is PixelMaster, a camera technology that is an essential part of the

ZenFone experience. The exclusive PixelMaster camera technology makes it effortless to capture memorable

photos and videos in any lighting condition. The ZenFone Series also features high-performance and power-
efficient Intel®

For the first time, Middle Eastern customers can experience the empowering luxury of the long-anticipated

ZenFone, available in a range of sizes and colors. All ZenFone models come with ASUS ZenUI, the all-new mobile

user interface with over 1000 enhancements that make ASUS mobile devices even more fun and seamless to use.

The launch of ZenFone in Lower Gulf marks a significant milestone for ASUS. “The strength of ASUS lies in the

innovation of all our products. We are looking forward to unveil the phenomenally crafted and affordable

luxurious phone in the Middle East and surpass all expectations of our consumers who are always in search of

incredible. We look forward to the region joining us in celebrating our brand spirit, and weaving technology into

the fabric of our everyday lives”, said Regional Director, Leon Yu.

Joining Regional Director Leon Yu on stage, Intel Regional General Manager, Middle East & North Africa, Taha

Khalifa said: “Intel is focused on driving innovation and by partnering with Asus in this region; we are looking

forward to the launch of the ZenFone smartphone series. Powered by an Intel Atom processor, we put the needs

of our customers first – web pages download fast and users can quickly and seamlessly switch between apps.

Gamers can now have realistic 3-D gaming experiences with high definition graphics. Additionally, our processor

allows for energy efficiency, so you can talk and play without worrying about battery life! This is a prime example

of Intel driving innovation in the smartphone arena, while being a forerunner in merging today’s ‘go’ generation

and technology.”

ZenFone — The Incredible Smartphone for Everyone

The ZenFone series incorporates beautiful design, high-quality materials and the seamless functionality of ASUS

ZenUI to bring empowering luxury to users. Available with screens ranging from 4 to 6 inches and in a variety of

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