Published On: Mon, Dec 21st, 2015

ADIB partners with IBM to launch innovative digital studio

IBM_Blue_Gene_P_supercomputerAbu Dhabi Islamic Bank, ADIB, today announced that it will fundamentally transform how it interacts and provides services to customers by building a new Digital Studio with IBM.

The bank says that it will further enhance the various digital innovation projects including mobile banking iOS apps built on IBM Bluemix and IBM MobileFirst to deliver products to customers, making the studio to be the first of its kind in the region.

Commenting on the launch of the Digital Studio, Sagheer Mufti, Chief Operating Officer, ADIB said, “ADIB aims to be the best digital bank in the UAE and the region and is continuously investing in cutting edge technologies to enhance customer experience and introduce innovative products and solutions to meet the evolving needs of its customers. The introduction of a Digital Studio at ADIB means we now have access to a team of dedicated IBM digital experts with proven experience designing compelling financial services and solutions that will work hand in hand with our professional team to make it easier for our customers to use our products and services and seamlessly manage their financial affairs. This studio will also play a major role in driving the various initiatives and projects across the bank to accelerate its digital transformation.”

Bluemix – IBM’s cloud platform — allows developers to accelerate the deployment of next-generation apps that capture the disruptive potential of cognitive computing, analytics and IoT. The Cloud platform will enable ADIB to accelerate the development and deployment of these next-generation apps that leverage these innovations to offer clients a truly differentiated digital experience.

“As companies transform, it’s essential to address the systemic cause of what’s standing in the way of change. IBM has created a new type of design thinking that brings together product management, engineering and design teams to deliver iconic user experiences for clients,” said Amr Refaat, General Manager, IBM Middle East and Pakistan. “We are working with ADIB to help them craft the entire user experience by understanding users, exploring concepts, rapid prototyping and evaluating with users and diverse stakeholders.”

The bank will also deploy the IBM MobileFirst for iOS Trusted Advisor App, allowing their financial advisors to easily and securely access and manage client portfolios from their iPads. The app empowers advisors to address the full gamut of client needs, from testing recommendations against sophisticated modeling tools all the way to complete, secure transactions.

Source: Emirates news agency

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