Published On: Sun, Apr 26th, 2015

Ventcroft targets Middle East

Eyeing the Middle East.

Eyeing the Middle East.

Runcorn fire and security products manufacturer Ventcroft is targeting the Middle East market after a £7m (AED 39m) funding boost from Yorkshire Bank.

The firm, one of the largest of its kind in the UK, was founded in 1989 and supplies to a global client base in more than 50 countries.

The bank’s deal was delivered by Mike Scott, relationship manager at its business and private banking centre in Merseyside.

In the last year award-winning Ventcroft completed the relocation of its production to a 100,000 sq ft purpose-built factory at Astmoor Industrial Estate.

This means that its cables are now designed, produced and delivered from one of the most modern automated cable plants in the world, which also houses state-of-the-art cable testing and development laboratories.

All of its life safety products are certified by the British Approval Services For Cables (BASEC) and the Loss Prevention Certification Board (LPCB).

Company managing director Frank Rotheram said that as well as targeting new business in the Middle East, Europe and Africa, the company is also looking into developing other types of cabling.

He explained: “Imagination, innovation and technical expertise are the cornerstones of our business, together with our young, highly trained and well motivated workforce.

“We work closely with our customers to create product ranges that meet, and even exceed their needs and are installer-friendly. We consistently strive to challenge conventional constraints in developing and delivering the highest performance products available.”

He added: “With the ongoing support of Yorkshire Bank and our loyal staff, together with the director and shareholder investments in the new site, we have the ability to grow our business progressively as the UK and European economies recover and become stronger.”

Stewart Cook, head of Yorkshire Bank’s Merseyside business and private banking centre, said: “Ventcroft is an innovative and ambitious business that continues to diversify its product offering in order to become a leader in its field on a worldwide stage.

“As economic conditions continue to improve, Yorkshire Bank remains focused on supporting the growth ambitions of businesses.”


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