Sachin Tendulkar the face of Dubai Tourism campaign

Famous cricketer Sachin Tendulkar has been recruited as the face of a joint campaign between premium-experience travel website Musafir.com and Dubai Tourism, to tempt more Indian travellers to the emirate.

The new initiative will highlight the wide range of cultural, leisure and entertainment options available for visitors to Dubai. To assist in showcasing the vast array of attractions in this dynamic city, Sachin Tendulkar visited several of Dubai’s best-known landmarks including Burj Al Arab and the Palm Island.

“I’ve had an absolutely fantastic time in Dubai this week,” commented Sachin Tendulkar. “On a personal level, Dubai has always been my favourite destination for its rich cultural heritage, spectacular scenery, and diverse leisure and entertainment options. I am thrilled to be a part of this great initiative, and cannot wait to share my experiences with friends and family on my return to India.”

“India is a hugely important market for Dubai, consistently ranking among our top five feeder markets, and with approximately ten per cent of the emirate’s total number of international overnight visitors coming from India last year. Our ongoing partnerships and collaborations with online travel agents play a vital role in helping us realise Dubai’s Tourism Vision for 2020, which aims to welcome 20 million annual visitors by 2020. The new campaign with Musafir.com will allow us to reach even more Indian travellers and encourage them to visit Dubai and experience everything the emirate has to offer,” said Issam Kazim, CEO of Dubai Tourism.

The launch of the new campaign represents an important milestone for Musafir.com, as the popular travel provider celebrates its 10th anniversary in the UAE.

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